Aberfeldy XR distillery tour
Inviting whisky lovers to immerse themselves in the Aberfeldy story from anywhere in the world
By scanning their packaging, whisky lovers explored the Aberfeldy story through a multi-layered XR experience.An augmented reality model of the distillery and virtual reality immersion inside the distillery let users meander through Aberfeldy’s history and process – all at their own pace and from the comfort of their favourite whisky sippin’ chair.
Client
Bacardi Ltd.
Type
XR
Role
Head of Design & UX
Agency
Eyekandy XR studio
Usability testing – crucial for unfamiliar formats.
Clear wayfinding and tooltips helped the user navigate the 3d model of the distillery, and immerse themselves in 360 scenes of each room.
A carefully crafted user flow ensured the right balance of learnability and free exploration.
Coordination with the client and their ad agency was key to getting a unified brand experience across all touchpoints.
©youngdesign.studio 2026
Aberfeldy XR distillery tour
Inviting whisky lovers to immerse themselves in the Aberfeldy story from anywhere in the world
By scanning their packaging, whisky lovers explored the Aberfeldy story through a multi-layered XR experience.An augmented reality model of the distillery and virtual reality immersion inside the distillery let users meander through Aberfeldy’s history and process – all at their own pace and from the comfort of their favourite whisky sippin’ chair.
Client
Bacardi
Type
XR infotainment
Role
Head of Design & UX
Agency
Eyekandy XR studio
Usability testing – crucial for unfamiliar formats.
Clear wayfinding and tooltips helped the user navigate the 3d model of the distillery, and immerse themselves in 360 scenes of each room.
A carefully crafted user flow ensured the right balance of learnability and free exploration.
Coordination with the client and their ad agency was key to getting a unified brand experience across all touchpoints.
©youngdesign.studio 2026
Aberfeldy XR distillery tour
Inviting whisky lovers to immerse themselves in the Aberfeldy story from anywhere in the world
By scanning their packaging, whisky lovers explored the Aberfeldy story through a multi-layered XR experience.An augmented reality model of the distillery and virtual reality immersion inside the distillery let users meander through Aberfeldy’s history and process – all at their own pace and from the comfort of their favourite whisky sippin’ chair.
Client
Bacardi Ltd.
Type
XR
Role
Head of Design & UX
Agency
Eyekandy XR studio
Usability testing – crucial for unfamiliar formats.
Simplicity of messaging and step-by-step instructions were key to gently guide users.
A carefully crafted user flow ensured the right balance of learnability and free exploration.
Coordination with the client and their ad agency was key to getting a unified brand experience across all touchpoints.
©youngdesign.studio 2026