AMA rebrand
A comprehensive rebrand for the Arts Marketing Association, with celebration of the sector at it’s heart
The project introduced a new visual identity for the Arts Marketing Association, defining the logo, colour palette, typography, and tone of voice to be used across the organisations many programmes and offerings.At the core of the rebrand was the opportunity to celebrate the work of the members, shifting the focus from the AMA itself onto showcasing the sector at large.
The new brand was rolled out across publications, event materials, digital assets, and everyday communications, giving the organisation a clearer and more consistent presence.
Client
Arts Marketing Association
Type
Contract designer
Role
Design & artwork
Agency
Young Design Studio
Images volunteered by the membership were used to celebrate the sector. Here the quarterly events brochure provides the vehicle.
Every new publication was harnessed to show the latest sector achievements.
Yearly conference and event materials developed in line with the rebrand, giving each event a distinct identity, but remaining AMA at it’s core.
Stationery and everyday communications redesigned for the new brand. Even business cards were leverages to celebrate the sector.
A new level of professionalism was achieved through high quality event materials with thoughtful touches. Here we combined the event guide, lanyard, and name badge into a single high quality asset.
Even business cards were harnessed to celebrate the diversity of the sector.
Where possible, marketing materials were upgraded to be useful assets for the members. Here, a notebook for conference delegates to use in their sessions.
©youngdesign.studio 2026
AMA rebrand
A comprehensive rebrand for the Arts Marketing Association, with celebration of the sector at it’s heart
The project introduced a new visual identity for the Arts Marketing Association, defining the logo, colour palette, typography, and tone of voice to be used across the organisations many programmes and offerings.At the core of the rebrand was the opportunity to celebrate the work of the members, shifting the focus from the AMA itself onto showcasing the sector at large.
The new brand was rolled out across publications, event materials, digital assets, and everyday communications, giving the organisation a clearer and more consistent presence.
Client
Arts Marketing Association
Type
Contract designer
Role
Design & artwork
Agency
Young Design Studio
Images volunteered by the membership were used to celebrate the sector. Here the quarterly events brochure provides the vehicle.
Every new publication was harnessed to show the latest sector achievements.
Yearly conference and event materials developed in line with the rebrand, giving each event a distinct identity, but remaining AMA at it’s core.
Stationery and everyday communications redesigned for the new brand. Even business cards were leverages to celebrate the sector.
A new level of professionalism was achieved through high quality event materials with thoughtful touches. Here we combined the event guide, lanyard, and name badge into a single high quality asset.
Even business cards were harnessed to celebrate the diversity of the sector.
Where possible, marketing materials were upgraded to be useful assets for the members. Here, a notebook for conference delegates to use in their sessions.
©youngdesign.studio 2026
AMA rebrand
A comprehensive rebrand for the Arts Marketing Association, with celebration of the sector at it’s heart
The project introduced a new visual identity for the Arts Marketing Association, defining the logo, colour palette, typography, and tone of voice to be used across the organisations many programmes and offerings.At the core of the rebrand was the opportunity to celebrate the work of the members, shifting the focus from the AMA itself onto showcasing the sector at large.
The new brand was rolled out across publications, event materials, digital assets, and everyday communications, giving the organisation a clearer and more consistent presence.
Client
Arts Marketing Association
Type
Contract designer
Role
Design & artwork
Agency
Young Design Studio
Images volunteered by the membership were used to celebrate the sector. Here the quarterly events brochure provides the vehicle.
Every new publication was harnessed to show the latest sector achievements.
Yearly conference and event materials developed in line with the rebrand, giving each event a distinct identity, but remaining AMA at it’s core.
Stationery and everyday communications redesigned for the new brand.
A new level of professionalism was achieved through high quality event materials with thoughtful touches. Here we combined the event guide, lanyard, and name badge into a single high quality asset.
Even business cards were harnessed to celebrate the diversity of the sector.
Where possible, marketing materials were upgraded to be useful assets for the members. Here, a notebook for conference delegates to use in their sessions.
©youngdesign.studio 2026