Diwali Deserves Dewars
A living label gifting experience, celebrating Diwali and the gift of giving
By scanning one of three special edition packs, shoppers could upload personalised messages and add photographs to personalise their gift. Gift recipients experienced a personalised and Diwali themed 3d AR animation that brought their Dewars packaging to life.
Client
Bacardi
Type
XR gifting experience
Role
Head of Design & UX
Agency
Eyekandy XR studio
A short explainer was shown in stores on dedicated iPads.
This short demo video shows the typical user experience.
Users were streamed and guided through either the gifting or receiving paths
With two main user flows and three different packs to activate, the UX was carefully honed to eliminate friction.
©youngdesign.studio 2026
Diwali Deserves Dewars
A living label gifting experience, celebrating Diwali and the gift of giving
By scanning one of three special edition packs, shoppers could upload personalised messages and add photographs to personalise their gift. Gift recipients experienced a personalised and Diwali themed 3d AR animation that brought their Dewars packaging to life.
Client
Bacardi
Type
XR gifting experience
Role
Head of Design & UX
Agency
Eyekandy XR studio
A short explainer was shown in stores on dedicated iPads.
This short demo video shows the typical user experience.
Users were streamed and guided through either the gifting or receiving paths
With two main user flows and three different packs to activate, the UX was carefully honed to eliminate friction.
©youngdesign.studio 2026
Diwali Deserves Dewars
A living label gifting experience, celebrating Diwali and the gift of giving
By scanning one of three special edition packs, shoppers could upload personalised messages and add photographs to personalise their gift. Gift recipients experienced a personalised and Diwali themed 3d AR animation that brought their Dewars packaging to life.
Client
Bacardi
Type
XR gifting experience
Role
Head of Design & UX
Agency
Eyekandy XR studio
A short explainer was shown in stores on dedicated iPads.
This short demo video shows the typical user experience.
Users were streamed and guided through either the gifting or receiving paths
With two main user flows and three different packs to activate, the UX was carefully honed to eliminate friction.
©youngdesign.studio 2026