Diageo Camp Cockail Campaign
A summer camping campaign, multiple product lines, and multiple ways in.
If a shopper physically interacts with a product, the likelihood of purchase increases drastically. The results are so compelling that Diageo renewed the campaign three seasons in a row, in the USA and Canada.
This living-label experience brought Smirnoff, Captain Morgan and Crown Royal bottles to life by augmenting the labels with campaign animations and 3d buttons showcasing cocktail recipes for each product.
Client
Diageo
Type
AR living labels
Role
Head of Design & UX
Agency
Eyekandy XR studio
This short demo video shows the typical user experience.
As well as augmenting physical bottles, the experience allowed for the placement of digital replicas for when the bottle was not available.
As well as the primary XR experience, shoppers were guided to secondary competitions and loyalty programmes.
©youngdesign.studio 2026
Diageo Camp Cockail Campaign
A summer camping campaign, multiple product lines, and multiple ways in.
If a shopper physically interacts with a product, the likelihood of purchase increases drastically. The results are so compelling that Diageo renewed the campaign three seasons in a row, in the USA and Canada.
This living-label experience brought Smirnoff, Captain Morgan and Crown Royal bottles to life by augmenting the labels with campaign animations and 3d buttons showcasing cocktail recipes for each product.
Client
Diageo
Type
AR living labels
Role
Head of Design & UX
Agency
Eyekandy XR studio
This short demo video shows the typical user experience.
As well as augmenting physical bottles, the experience allowed for the placement of digital replicas for when the bottle was not available.
As well as the primary XR experience, shoppers were guided to secondary competitions and loyalty programmes.
©youngdesign.studio 2026
Diageo Camp Cockail Campaign
A summer camping campaign, multiple product lines, and multiple ways in.
If a shopper physically interacts with a product, the likelihood of purchase increases drastically. The results are so compelling that Diageo renewed the campaign three seasons in a row, in the USA and Canada.
This living-label experience brought Smirnoff, Captain Morgan and Crown Royal bottles to life by augmenting the labels with campaign animations and 3d buttons showcasing cocktail recipes for each product.
Client
Diageo
Type
AR living labels
Role
Head of Design & UX
Agency
Eyekandy XR studio
This short demo video shows the typical user experience.
As well as augmenting physical bottles, the experience allowed for the placement of digital replicas for when the bottle was not available.
As well as the primary XR experience, shoppers were guided to secondary competitions and loyalty programmes.
©youngdesign.studio 2026