Goose AI
An approachable identity for an LLM serving the arts, culture and heritage sector
I was brought in ahead of the beta launch to create an identity that would be simple to implement and make the product feel clearer, friendlier, and easier to use.The work focused on building a simple visual system that could scale as the platform grew. Tone of voice, colour coding, logos, graphic devices and motion were explored as part of the beta launch.
Client
Arts Marketing Association
Type
Brand & UI
Role
Contract designer
Agency
Young Design Studio
Landing page mockups explored how the identity might work harmoniously with a unified design system.
Colour variant enable the identity to represent different parts of the arts, cultural and heritage sector within a unified framework.
The egg serves as a device for playful brand development, bringing colour, movement, and playfulness.
©youngdesign.studio 2026
Goose AI
An approachable identity for an LLM serving the arts, culture and heritage sector
I was brought in ahead of the beta launch to create an identity that would be simple to implement and make the product feel clearer, friendlier, and easier to use.The work focused on building a simple visual system that could scale as the platform grew. Tone of voice, colour coding, logos, graphic devices and motion were explored as part of the beta launch.
Client
Arts Marketing Association
Type
Brand & UI
Role
Contract designer
Agency
Young Design Studio
Landing page mockups explored how the identity might work harmoniously with a unified design system.
Colour variant enable the identity to represent different parts of the arts, cultural and heritage sector within a unified framework.
The egg serves as a device for playful brand development, bringing colour, movement, and playfulness.
©youngdesign.studio 2026
Goose AI
An approachable identity for an LLM serving the arts, culture and heritage sector
I was brought in ahead of the beta launch to create an identity that would be simple to implement and make the product feel clearer, friendlier, and easier to use.The work focused on building a simple visual system that could scale as the platform grew. Tone of voice, colour coding, logos, graphic devices and motion were explored as part of the beta launch.
Client
Arts Marketing Association
Type
Brand & UI
Role
Contract designer
Agency
Young Design Studio
Landing page mockups explored how the identity might work harmoniously with a unified design system.
Colour variant enable the identity to represent different parts of the arts, cultural and heritage sector within a unified framework.
The egg serves as a device for playful brand development, bringing colour, movement, and playfulness.
©youngdesign.studio 2026