KrispyKreme ‘Doughnut Drop’
A playful XR minigame inviting people to catch, collect, and share doughnuts
This mobile-first experience was created for the launch of Krispy Kreme’s first store in Ireland, combining simple catch mechanics with a real-world reward.
Difficulty was carefully calibrated to be fun and fast, supporting repeat play and social circulation.
Client
KrispyKreme
Type
XR minigame
Role
Head of Design & UX
Agency
Eyekandy XR studio
With a simple user flow, clean UI, and in-game tooltips, high learnability ensured players of all abilities could participate.
High-fidelity mockups were generated to enable rapid client buy-in at the ideation stage.
Careful use of campaign guidelines led to a smooth sign-off process with zero post-production amends.
©youngdesign.studio 2026
KrispyKreme ‘Doughnut Drop’
A playful XR minigame inviting people to catch, collect, and share doughnuts
This mobile-first experience was created for the launch of Krispy Kreme’s first store in Ireland, combining simple catch mechanics with a real-world reward.
Difficulty was carefully calibrated to be fun and fast, supporting repeat play and social circulation.
Client
KrispyKreme
Type
XR minigame
Role
Head of Design & UX
Agency
Eyekandy XR studio
With a simple user flow, clean UI, and in-game tooltips, high learnability ensured players of all abilities could participate.
High-fidelity mockups were generated to enable rapid client buy-in at the ideation stage.
Careful use of campaign guidelines led to a smooth sign-off process with zero post-production amends.
©youngdesign.studio 2026
KrispyKreme ‘Doughnut Drop’
A playful XR minigame inviting people to catch, collect, and share doughnuts
This mobile-first experience was created for the launch of Krispy Kreme’s first store in Ireland, combining simple catch mechanics with a real-world reward.
Difficulty was carefully calibrated to be fun and fast, supporting repeat play and social circulation.
Client
KrispyKreme
Type
XR minigame
Role
Head of Design & UX
Agency
Eyekandy XR studio
With a simple user flow, clean UI, and in-game tooltips, high learnability ensured players of all abilities could participate.
High-fidelity mockups were generated to enable rapid client buy-in at the ideation stage.
Careful use of campaign guidelines led to a smooth sign-off process with zero post-production amends.
©youngdesign.studio 2026