Logitech G522 AR activated packaging
A rich XR experience communicating complex product features at shelf
How do you stand out in store, communicate complicated features, and remain engaging? This XR experience encouraged shoppers to physically handle the product packaging, watch as the box unfurled to reveal the headset, and walked them through the five key selling points of the new G522 headset.
Client
Logitech
Type
AR activated packaging
Role
Head of Design & UX
Agency
Eyekandy XR studio
With a simple user flow, clean UI, and in-game tooltips, high learnability ensured players of all abilities could participate.
A simple and accessible user flow with minimal UI interaction enabled users to focus on the product, messaging, and CTA.
To broaden reach, the experience was designed so that it could be used even without a physical product to scan.
©youngdesign.studio 2026
Logitech G522 AR activated packaging
A rich XR experience communicating complex product features at shelf
How do you stand out in store, communicate complicated features, and remain engaging? This XR experience encouraged shoppers to physically handle the product packaging, watch as the box unfurled to reveal the headset, and walked them through the five key selling points of the new G522 headset.
Client
Logitech
Type
AR activated packaging
Role
Head of Design & UX
Agency
Eyekandy XR studio
With a simple user flow, clean UI, and in-game tooltips, high learnability ensured players of all abilities could participate.
A simple and accessible user flow with minimal UI interaction enabled users to focus on the product, messaging, and CTA.
To broaden reach, the experience was designed so that it could be used even without a physical product to scan.
©youngdesign.studio 2026
Logitech G522 AR activated packaging
A rich XR experience communicating complex product features at shelf
How do you stand out in store, communicate complicated features, and remain engaging? This XR experience encouraged shoppers to physically handle the product packaging, watch as the box unfurled to reveal the headset, and walked them through the five key selling points of the new G522 headset.
Client
Logitech
Type
AR activated packaging
Role
Head of Design & UX
Agency
Eyekandy XR studio
With a simple user flow, clean UI, and in-game tooltips, high learnability ensured players of all abilities could participate.
A simple and accessible user flow with minimal UI interaction enabled users to focus on the product, messaging, and CTA.
To broaden reach, the experience was designed so that it could be used even without a physical product to scan.
©youngdesign.studio 2026